Back in the dark ages when I was an electrical engineer, I managed to scrape together enough money to buy an Alfa Romeo. $5000. New. I looked at the beauty of its ancient yet efficient 2 liter engine that made more horsepower than a “small” American V8 of twice its size and marveled at the beauty of it. I also marveled at how well everything was attached to everything else. I never bought an American car after that. Ever.
There’s a difference between American car companies and foreign ones. Racing makes one difference. In Italy, if a car can’t make it on a race track in close to stock condition, it won’t sell. In America, it makes a car more valuable if it doesn’t race. People don’t like racing. It’s immoral.
So, this morning the news flashed across the Twitterverse like a bullet. Ford was suing Ferrrari because Ferrari had the nerve to name its new race car after the 150th anniversary of Italian unification. They call it the F-150. The F stands for Ferrari.
Ford, in their dimwitted search for a revenue stream outside of actually putting cars together in a reasonable fashion, is banking on the idea that people looking for an F-150 pickup truck will mistakenly buy a Ferrari race car. Of course, you can neither buy one nor drive it on the street legally, so fergedaboutit.
But you know what? Ford is right. You paint an F-150 Italian racing red and zounds, can’t you immediately imagine yourself and your pickup bed full of cow manure zipping around the course at Imola like a stinking bullet?
Ford, more power to you. You got more balls than sense, as my grandfather used to say.