Is the EC the new Monsanto?
The ‘pure chocolate’ label provided by italian laws for cocoa butter based products makes consumers perceive chocolate made with ingredients other than cocoa butter as inferior.
I don’t know about you, but I’m sick and tired of governmental agencies or big corporations telling me how I might perceive the notion of a product I’m putting in my mouth being devoid of crap put there for the express purpose of increasing profits at the expense of flavor.
I like the fact that Italian laws don’t allow just any kind of sludge to be put into chocolate. Besides, I’ve heard there aren’t enough vegetables in the world to be squeezing the oil out of them in order to water down my afternoon treat.
Read ‘em and weep:
AGI News: Italy Deferred for Chocolate Label
Guido Veloce: Hurray for (Monsanto) Steroids!