When you allow big industry to provide your food, the evolution of that food always follows the same lines. A humungous company will introduce something cheap yet relatively tasty. People buy it. The company that makes the food cranks it out in as cheap a way as possible because the CEO gets paid an unimaginable amount of money and politicians don’t come cheap these day. The company is publicly traded, so it has to make ever more money or risk getting bought out for cheap, even when the product becomes, well, shall we say stale? So the product is redone, not so that it tastes better, but so that it offends fewer and fewer people and thus reaches into the furthest cracks of over-fracked America. That’s why people like the “Italian” food at Olive Garden. It doesn’t offend you with that green color of pesto or the “unexpected” taste of capers. It is Italian in name only.
The same has happened to bread. It no longer offends people with a crust that is actually crust-like. A slice can be used to sop up unsightly kitchen spills. It is light enough that a truckload of loaves uses hardly any fuel. It has a list of ingredients a mile long. You never knew it took so much chemical mining to make bread, so you give up trying because you don’t own a mine—which means you buy more non-offensive bread @ 50 cents a loaf which equates to 59 dollars a pound.
Artisan bread follows a more traditional evolution, the one we used to associate with a free market. It finds its market, it creates a better mousetrap so to speak, and serves that market by changing only when tastes change.
So if you actually like crusty bread with flavor and an interior that isn’t blindingly white and soft as a baby’s bottom you might pay through the nose in the good ol’ US of A because the artisan baker isn’t getting the tax breaks the big boys with their paid political clout are getting—but your nose knows, and your well-being benefits.
Then again, you can make bread at home for very little money. Yes, generous people sick of crap bread are working tirelessly to show you how you don’t need a wood burning oven or a steam-pressurized professional oven to make fantastic bread (but you can, as I do, lust after one). You need a push. You need a mentor. You can do this.
If you travel, you know the rest of the world has great bread and a great many bakeries. (I know, America has decent bread too, but it’s a specialty item, not an everyday thing.) You can go to Germany and be amazed at the bread on your breakfast table. Southern Italy bakes what I think is Italy’s best bread. Thus, what I’m saying is that it doesn’t matter what country your mentor comes from. It’s all good if the bread is made of yeast, flour, water, a touch of salt and love.
So, here’s the deal. Why not learn bread in Piemonte from a Dutch master? You can. I’m telling you, it’s cheap, you will enjoy being in a place where Italy’s best wine comes from, and you’ll be hosted by people I guarantee you will enjoy.
I’m talking about Marla and Fabrizio over at beautiful Bella Baita and their collaboration with “Dutch Baker Extraordinaire, Ralph Nieboer.”
Artisan Bread Making Workshop May 22 through 24
This hands on 2 day three night hands on workshop will feature Ralph Nieboer sharing his secrets for making and maintaining a wild yeast starter and making various types of lean and enriched breads with wild yeast and poolish varieties of dough. You will also be learning various decoration techniques including his very intriguing mesh covered loaves. We are still working out all the finer details which will follow. Fabrizio and I will be cooking and making dough as well.
The workshop is small and personal, so contact Marla and she’ll set you up.
If you’d like to research further, here are some links I’ve come up with in my research:
Bella Baita Bed and Breakfast
Italian Alps Retreat
Borgata SerreMarchetto 1
10060 Pinasca (TO) Italia
Bella Baita GPS Coordinates
N° 44.96050 E° 007.24000